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Group project,
Commissioned by the department of
Product Design at Oslo Met.
Task:
How can the department improve its reputation
and increase the number of students.
Research:
Research of the effectiveness of present marketing. (Who are we reaching and how. Who are our students. Where is the most potential for growth.)
Comparison with other similar schools.
Anaylysis of the departments´ Social Media channels.
Surveys and interviews
Suggestions for improvement and change:
Changes to website, facebook page and instagram account.
Suggested social media strategy and guidelines for future posts.
Hire Social media ambassador. Suggestion of tasks and guidelines.
Keeping things that work: E.g. Inviting schools for tour rather than arranging “Open day”.
Delivery:
USER JOURNEY
PROJECT BOOKLET
BOOKLET FOR
SOCIAL MEDIA AMBASSADOR
PROJECT PRESENTATION
JOB DESCRIPTION,
SOCIAL MEDIA AMBASSADOR
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