Group project,


Commissioned by the department of


​ Product Design at Oslo Met.

Task:


How can the department improve its reputation
​

and increase the number of students.

Research:

• Research of the effectiveness of present marketing. (Who are we reaching and how. Who are our students. Where is the most potential for growth.)
• Comparison with other similar schools.

• Anaylysis of the departments´ Social Media channels.
• Surveys and interviews​

​Suggestions for improvement and change:

• Changes to website, facebook page and instagram account.
• Suggested social media strategy and guidelines for future posts.
• Hire Social media ambassador. Suggestion of tasks and guidelines.
• Keeping things that work: E.g. Inviting schools for tour rather than arranging “Open day”.

​Delivery:
​

​

USER JOURNEY

PROJECT BOOKLET

BOOKLET FOR
​SOCIAL MEDIA AMBASSADOR

PROJECT PRESENTATION

JOB DESCRIPTION,
​SOCIAL MEDIA AMBASSADOR